Strategic decision-making method for eco-business planning

Due to growing concerns about environmental problems, product life cycle design that aims to maximize total value while minimizing environmental load and costs should be implemented. To do so, the processes of idea generation and decision-making for eco-business strategies, as well as the design of a target product, should be systematically supported. This paper proposes a strategic decision-making method for eco-business planning that allows a designer to easily find a set of eco-business ideas that effectively improves environmental and economic performance simultaneously. A decision-making procedure based on this method is illustrated with a simplified example of a laptop computer business.