Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10674375 | CIRP Annals - Manufacturing Technology | 2013 | 4 Pages |
Abstract
This paper presents the creation of a reference stage-gate process model for ideation activities in the early fuzzy front-end of new product development (NPD). The work is based on a unique empirical approach that combines the results from NPD research with insights gained from expert interviews of key innovation stakeholders in industry in order to come up with a list of key success factors for the ideation process. These factors provide the pillars for the design of an ideation reference process model from which company-specific ideation processes can be derived taking into account the organisation's specific context and innovation culture.
Related Topics
Physical Sciences and Engineering
Engineering
Industrial and Manufacturing Engineering
Authors
Andreas Riel, Martin Neumann, Serge Tichkiewitch,