Public acceptance of renewables and the media: an analysis of the Spanish PV solar experience

This article addresses the public acceptance issue of renewable energies and, more specifically, the case of photovoltaic (PV) solar energy. The paper analyzes the media coverage that influences public acceptance, focusing on a specific case study: the extraordinary development of the Spanish PV sector during the period 2004-2010, a case that has gained international momentum. The work describes the intense general public debate that has been generated-a debate that may well influence Spanish public acceptance of both this and other sources of renewable energy.