Senior centers in the era of the “Third Age:” Country clubs, community centers, or something else?

This study explored how senior center employees conceptualize their work and organizational mission. Unstructured interviews with multiple service providers (N = 32) and participant observation in one center reveal a growing emphasis on selling individualized lifestyles to young, healthy, and active seniors, as opposed to a more communal, intergenerational approach. In interviews, service providers talked about “community” in vague and ambiguous terms. At the same time, the philosophy of some providers was informed by a well-developed discourse of individual choice. In discussing needed resources and future goals, service providers spoke to the difficulty of appealing to different cohorts of seniors, but focused primarily on the needs of young seniors and expressed a desire to combat the “image problem” of senior centers. These trends have potentially negative implications for intergenerational community and the developmental passages of seniors. Nevertheless, centers offer many opportunities for seniors to forge connections and bridge differences, and the study concludes with some suggestions for building on these existing resources.