| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1099762 | Library & Information Science Research | 2007 | 19 Pages |
Abstract
This investigation examined the effects of Internet book reviews on consumer purchase intention. The total number of reviews and their length, the number of negative book reviews, and the order in which reviews appear were found to significantly influence customers’ book purchase intention. These results can assist book retailers to better understand the effects of various attributes in consumers’ book purchase process, as well as to manage book reviews effectively.
Related Topics
Social Sciences and Humanities
Social Sciences
Library and Information Sciences
Authors
Tom M.Y. Lin, Yun Kuei Huang, Wen I. Yang,