Data to assess the mediation effect of perceived responsibility for environmental damage on the relationship between moral identity and green consumption

This Data in Brief article is for Study 3 in the manuscript # JEVP-2018-140 (“The Impact of Moral Identity on Consumers׳ Green Consumption Tendency: The Role of Perceived Responsibility for Environmental Damage”). It examines whether responsibility for environmental damage mediates the relationship between moral identity and green consumption. The data was collected using lab experiment. Participants were randomly assigned to moral-identity-activated condition and moral-identity-not-activated condition. The choice of eco-friendly product relative to conventional counterpart was measured. Responsibility for environmental damage was measured through a six-item scale. 65 American undergraduate students took part in the experiment. Data was analyzed employing SPSS. Logistic regression and mediation analysis were used as statistical tool of analysis.