Mobile social media in inter-organizational projects: Aligning tool, task and team for virtual collaboration effectiveness

Inter-organizational projects face unique challenges and opportunities due to team diversities and task complexity. Mobile social media like WhatsApp and WeChat emerge as new-generation collaboration tools in such endeavors. Based on a literature review, this study posits that how well team-tool, task-tool and team-task relationships are handled shape virtual collaboration effectiveness. The conceptual framework, validated with the interviews from inter-organizational project team members in China and the USA, leads to a research model. The results of a larger-scale survey confirm that tool usability, task fit and team connectivity contribute to virtual collaboration effectiveness, which affects project management success and team appreciation. In addition, there are noticeable cross-country differences, especially the opposite moderating effects that degree of use imposes on the relationship between virtual collaboration effectiveness and project management success. Theoretical and practical implications of the findings are discussed.