Market Share Modeling in Airline Industry: An Emerging Market Economies Application

For an airline, the ability to accurately predict market share of its competitors at specific airports could be crucial for an efficiently tailored business strategy. The model developed in this paper deals with the issue of airline market share at specific airport. Several explanatory variables, such as: number of competitors, frequency of flying, membership to specific alliances etc., have been considered by the model. Traditional techniques and fuzzy logic have been applied to estimate the model. The model is illustrated with real data and is applicable to demonstrate how it could be used for calculating an airline's market share.