Banking Services that Influence the Bank Performance

In recent years, greater competition in banking industry has been driven by globalization. The growing diversity of customers’ demands and technology changes are expected to have a great impact on the management of the bank in order to retain and attract potential customer and investor into the banking industry. However, with the increase in income levels, status and number of bank branches, the bank management is driven to identify banking services to improve their bank performances. The purpose of this paper is to examine the influencing factors towards performance of the bank. Specifically, the paper aims to examine to which extent the bank performance is influenced by service quality, innovation, technology and employee commitment.