Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1107688 | Procedia - Social and Behavioral Sciences | 2016 | 9 Pages |
Abstract
Impulsive buying behavior is a phenomenon that usually occurs among groups of individuals who have just started to earn income in metropolitan cities such as Jakarta. Young adults are on a stage in their lives where they experience a transition from being financially dependent to fully financially independent individuals. This stage is also marked by the establishment of certain goals that are usually related to monetary issues. Thus, self-regulation is needed to control urges for impulsive buying of unnecessary goods. The result of the study indicates that a negative correlation exists between self-regulation and impulsive buying behavior (r = -.267, p<0.01).
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Social Sciences and Humanities
Arts and Humanities
Arts and Humanities (General)
Authors
Yoseph Dedy Pradipto, Caroline Winata, Kharisma Murti, Afifah Azizah,