Physical Qualities and Activities for a User-friendly Shopping Street in the Context of a Malaysian City

The primary concern of this paper is to identify the relationship between attributes under physical qualities and activities that contribute to the user-friendly street. Exploratory Factor Analysis (EFA) is used in the early stages to gather information about the interrelationships among variables. The Cronbach's Alpha (α) value was used to determine the level of reliability through the internal consistency for each factor. The result for a validity of all construct achieved Alpha (α) value exceeding 0.70. This research found that there are positive correlation between safety with comfort and convenience, safety with accessibility, and accessibility with comfort and convenience