Community-based Homestay Service Quality, Visitor Satisfaction, and Behavioral Intention

The homestay program is regarded as a community-based tourism product by many nations. Despite the enormous growth of the homestay program in Malaysia, the industry faces numerous new challenges. A moderate level of service quality was one of the main factors contributing to their poor performance. A descriptive research design using a quantitative approach was opted to reach more respondents. The questionnaire was validated based on the content validity and reliability through exploratory factor analysis technique (EFA). This paper confirmed the relationship between community-based homestay service quality and behavioral intention and the moderating roles of satisfaction.