Axiological Foundations of Media Education in Modern University

The paper considers axiological foundations of media literacy in the university space, the notion of “media competence” and its development indices: media criticism, knowledge about the media, media consumption (use) and media design. Media criticism is determined by the authors as an axiological phenomenon oriented to perfecting the personality's readiness for evaluative argumentation. The rise of students’ subjectness is a basis for the development of media criticism. A special attention is paid to mechanisms ensuring the personality ascent to values. The authors also present a comparative analysis of value interpretation of a musical clip by Russian and German students (case study of Ludwigsburg Pedagogical Institute (Germany) and Orenburg State University (Russia)).