The Role of Project Activities in the Study of Course “Social Advertising”

The paper considers the role of interactive forms of teaching, the project method in particular, in the implementing action and student-centered approach in the formation of socio-cultural and professional competences. The project method appears as a pedagogical technique, which is based not on integration of actual knowledge, but its application and acquisition of new knowledge and skills, including self-education. This determines the obvious advantage of this method in the study of disciplines, containing creative component, in the field of advertising in particular. Moreover, the most important advantages of the project method are the following: ensuring a high level of cognitive interest and students’ motivation, integration of theoretical knowledge into practice, development of the individuality, development and realization of students’ creative abilities. The paper concludes by presenting professional competencies, developed within project method.