| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1108005 | Procedia - Social and Behavioral Sciences | 2016 | 6 Pages |
Abstract
The companies are competing to create the product more creative and innovative. In product development needs marketing strategy to increase sales of the product by using logo. Logo is one of the effective identified and remembered by many people. Peter Says Denim (PSD) is one of the best global brand denim in Indonesia. Almost everyone at Bandung has known about PSD logo. This research is descriptive analysis and causal research by using a regression analysis, correlation, hypothesis testing with the t-test for partial and F-test for simultaneous. The result is visualization logo is effective and significant influenced on brand awareness.
Related Topics
Social Sciences and Humanities
Arts and Humanities
Arts and Humanities (General)
Authors
Bunga Indah Bayunitri, Savitri Putri,