| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1108018 | Procedia - Social and Behavioral Sciences | 2016 | 7 Pages |
Abstract
This study analyzes three major components of geotourism market in ASEAN: demand side, supply side and related agencies. It reveals potential competitive advantages for Malaysia such as its large market for geotourism promotion because of higher tourist arrival rate and increasing demand trend for nature-based tourism, its supply side with enormous possibilities due to the abundance of geoheritages specially, Langkawi Global Geopark – the first UNESCO geopark in Southeast Asia, established tourism infrastructures, and price competitiveness that makes Malaysia very affordable destination. The findings suggest that Malaysia should strategies geotourism promotion taking into account these advantages and further prioritize its tourism sector.
Related Topics
Social Sciences and Humanities
Arts and Humanities
Arts and Humanities (General)
Authors
Sofia Ehsan, Rawshan Ara Begum, Mohd Shafeea Leman,