Entrepreneurial Orientation of Family Firm within Maturity Industry: A Multi-Case Study in Rice Milling Industry in Indonesia

This paper, based on a qualitative multi-case study, attempts to explore the entrepreneurial behaviors of fimily firms measured by the five dimensions of entrepreneurial orientation (EO). The data were collected by means of in-depth interview and focus group discussion involving small-scale, medium scale and large scale family firms. The results show that all dimensions of EO tend to be low for small-scale family firms but tend to be high for medium and large scale family firms. Overall this study concluded that EO dimensions are dynamics. Their degree are influenced by both internal firms and the attitude towards industry environment