| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1108151 | Procedia - Social and Behavioral Sciences | 2015 | 8 Pages |
Abstract
The behaviour of consumer in the fast food industry is dynamic due to the influence of factors like technology, innovation and promotional offers provided by different fast food restaurants. McDonalds is looking into a multicultural environment under one umbrella, where consumers from different nations are together in one country.The purpose of this research was to find out where McDonalds was lacking when it comes to not only their sales promotional offers but also their product quality, ambience of their restaurant and consumers thought on McDonalds other services in real terms, such as party halls and parking facilities.
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