The Development of Physical Distribution Center in Marketing for Small and Micro Community Enterprise (SMCE) Product in Bangkontee, Samut Songkram

Thailand has played the important role in both ASEAN and worldwide markets as one of the main agricultural and industrial manufacturer in the world. This research has adapted concepts and attempted to develop a prototype of a physical distribution center in marketing logistics products in Bangkontee, Samut Songkram. The purpose of the research was 1) to study the potential and capability in terms of logistic in the area 2) to locate the best location to set up this center of distribution and logistics of SMCE product in the area. The sample group in the research was 51 inhabitants who operate the SMCE product in Bangkontee. The research used questionnaires with open-ended questions, asking for suggestions and recommendations from the participants. From analyzing the data, the result showed that the best location for the SMCE physical distribution and logistics center for the community would be at Teacher Somsong's house, located on 9/3 Moo 4, Tambon Bangprom, Ampur Bangkontee, Samut Songkram. The house is not far away from the national highway number 325. Besides the best location, the participants also suggested that in order to keep the SMCE running, they need the community to be strong and independent, and adapt concepts of sufficiency economy from His Majesty the King to use in the business plan. The research also has benefited the community by 1) setting up the first prototype of physical distribution center for their products 2) uniting people in the community of Bangkontee to work together and design the center together.