Assessment of Correlation between Length of Residence and Good Image: Parand New Town

Many researches related to new towns believe in the healing role of time against a weak person-place relationship in such cities. The aim of this study is to examine the impact of time on a good image in longitudinal and latitudinal views in the new town of Parand. By surveying the image of 151 people including newcomers and old inhabitants, this study found that duration of residency has not affected the public image of the city (latitudinal view), and among the criteria defining the good image, only memorability and imageability of the neighbourhoods have related to the time factor (longitudinal view).