Market Trends of Personal Borrowing by Taking Credit

The analysis of the scientific literature has revealed that the problematics of the borrowing market in respect of issuance of the credits for physical entities still lack of the scientific attention. The research of this type was considered to be purposeful since crediting of physical entities generates a significant share of the revenue for credit institutions. The main purpose of this paper is to research the problematic and trends of Lithuanian borrowing market in respect of issuance of the credits for physical entities. The methodology of the research includes analysis of the scientific literature and analysis of the statistical data. The results of the research have revealed that Lithuanian borrowing market has recovered after the economic/financial crisis, which is confirmed by the gradual increase in the volumes of different kinds of credits issued for physical entities as well as by the increased turnover of the credit cards market.