Polysemy and Cognition

In this article lexical eidos has been introduced and interpreted in terms of linguistics as an invariant associative notional complex assigned to a word in the consciousness of communicants, which is based not only on the word semantic structure, grammatical formation, word-formative structure, motivational connections. Cognitive linguistics has always taken interest in such language system universal units revealing. Lexical eidos includes the programme for all particular meanings of a word, each variant has subtle reference to a model which manages the process of transferred meanings semiosis.