Language Needs in Tourism Enterprises. Case Study: The Region of Pallars Sobirà, Catalonia, Spain

This article deals with the study carried out by Cañas y Pérez (2014a) on the linguistic needs of tourism enterprises in the Catalan region of Pallars Sobirá (Lleida). First, the concept of strategy is defined and information about the language requirements of these companies is collected. Second, the study explores other relevant aspects such as the loss of business due to lack of language competence, the demand for language training, and the promotional information display. In conclusion, the companies participating in the preliminary study agreed on the need for training in other languages and English is no longer seen as the dominant language.