Immigrant Entrepreneurs on the World's Successful Global Brands in the Cosmetic Industry

The cosmetic industry is a thriving global industry. It was the most successful industry during the Great Depression from the early 1930s till the end of World War II. The aim of this study is to examine the evolution of cosmetics brands created by immigrant founders and the extent of such cosmetics brands in the industry from the date they were created until now. The analysis in this study indicates that cosmetics brands created by immigrant entrepreneurs have survived and grown through innovation in four areas. The study confirms that the cosmetic industry is a relevant industry that can promise another booming prospect in the future. It also provides evidence to support the findings. Implications of innovation and future trends in the cosmetic industry are discussed.