The Effect of Contextualization of “Big Five©plus” Personality Inventory on Utility Analysis (Financial Estimates)

Contextualization or frame of reference (FOR, Schimt, Ryan, Stierwalt, & Powell, 1995) is usually considered through the lens of predictive validity. By using the BCG (1965) equation, the present study investigates also the financial estimates that often are overviewed by decision makers. Two selection procedures were obtained by contextualization of the personality inventory and used to hire 36 individuals in an entry-level position. Results indicated that contextualization added a greater incremental validity in selection model that associated to financial incomes up to 56700 euro/per year.