The Chastushka on the Internet: The Problem of Genre Viability

The article attempts to contribute to solving the urgent problem of the viability and functions of folklore in the modern world. We study the modern chastushka represented at special websites designed for chastushka exchange. Such websites are a special communicative sphere which uses modern technology to realize folklore intentions. The chastushka is a popular modern folklore genre which has lived through the change of information reality. This is due to the features of the genre world modelling aimed at the comic reflection of reality. In the process of integration into the modern communicative space, these principles are preserved, yet the chastushka form demonstrates flexibility in relation to the needs of the modern information environment regulated by common postmodern tendencies of modern culture.