Linguistic Political Prognostics: Models and Scenarios of Future

The present paper briefly recalls theoretical preconditions for forming a new approach – linguistic political prognostics. The authors review theories and methods used for strengthening a future focus in political discourses and work out two main tools – a model of future and a scenario of future. The paper examines implications of metaphorical analogies for modeling future in mass media. The authors argue that metaphor is not merely a rhetorical ornament in the political discourse of media regulation but a conceptual model that legislates and regulates our understanding of future.