The Motives for Corporate Identification of the Contemporary Russian University

The paper addresses the problem of reexamining the identification of the contemporary Russian university in connection with its new corporate tendencies. We propose to see in corporatism and corporate culture of the university its value-oriented, spiritually-moral meaning that ensures ethical norms of human behavior in the network society. Seen from this perspective, corporate culture does not contradict the professional university culture, and appears to be necessary for training graduates and professionals who are capable of answering the challenges of the contemporary professional world.