Retail Planning Studies: An Application Oriented at Consumers’ Perceptıon of the Quality of Retail Environment

The retail sector has a continuously developing and changing structure. This change affects the economical, social, cultural and geographical structure and at the same time it is affected from all of them. One of the main targets of retail planning politics is creating an environment which will increase quality of the shopping environment for consumers and will let every class of people to reach retail possibilities easily with equal conditions.The aim of the study is determining the factors that is affecting Kuşadası’s shopping environment in terms of consumer and cunsomers’ perception of the quality of retail environment.Consumers’ perception of the quality of retail environment in center of Kuşadası have been evaluated by four characteristics (characteristics of store, physical environment, security and cleaning, pedesterian access). The findings of the study is providing information to consumers, retailers and local goverments which regulate the retail environment.