Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1111450 | Procedia - Social and Behavioral Sciences | 2014 | 6 Pages |
Abstract
This paper described a successful and innovative collaboration between private sector and community through a Corporate Social Responsibility program that integrated local culture and ideas in the implementation. Drawing from an assumption that promoting a change in a particular community should be driven by the community awareness itself and their indigenous knowledge to understand in order to realize its own potential. Using socio-cultural mapping approach, this study discuss how the program is implemented, evaluated the impact of the program to community economic development after the four years of program implementation
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