Good, the Bad and the Ugly: Framing the Country Development through Environmental Communication

Environmental Communication (EC) is the channel for individuals, institutions, societies, and cultures to distribute, receive, understand, and use messages about the environment. Through EC, the audiences achieve shared social meanings and understandings of the world environment. The level of their engagement or motivation in environmental issues however, depends on the way EC frame the problems. Thus, framing the environmental problems correctly is crucial in creating the good, the bad or the ugly images of the country – something that will motivate and engage the people in pro-environmental agendas.