Making of ‘Great Heritage Street’

City dynamic often dominates by street shoppers, pedestrian and vehicular traffics in heritage streets. The dynamic ambiance is not an impromptu scenario but it is a value innovation from the heritage committee. The first objective of this research is to identify the committee's strategy. The second objective is to classify their strategies. The third objective is to compare and find the best strategies. The evaluation on strategies is analyzed from the semi-structured interview and content analysis. Finally, a consensus of a strategy in the making of great heritage street as an innovative marketplace is produced in capitalizing heritage tourism endeavor.