Moderation Effects of Entrepreneurial Self-efficacy in Relation between Environmental Dimensions and Entrepreneurial Alertness and the Effect on Entrepreneurial Commitment

The research aims to examine the effects of environmental dimensions on entrepreneurial alertness, as moderated by entrepreneurial self-efficacy and its impact on entrepreneurial commitment. Study population was SMEs in Malang at start-up phase. Sample was chosen by purposive method with amount 26 SMEs. Data was collected by a questionnaire research instruments. The General Structured Component Analysis (GSCA) was used to analyze the data to overcome disadvantages of small samples. The research results showed that only environmental complexity and entrepreneurial self-efficacy affect on entrepreneurial alertness. Effect of environmental complexity was greater than entrepreneurial self-efficacy. The study also found that entrepreneurial self-efficacy not as moderator, but become a predictor the relationship between environmental complexity and entrepreneurial alertness. Entrepreneurial alertness affect on entrepreneurial commitment, but in opposite direction. It means higher entrepreneurial alertness will lower an entrepreneur identifies with and was engaged in new venture creation.