An Exploratory Study to Find the Perception Towards HIV/AIDS in Pakistan

The purpose of this exploratory research is to present the perceptions towards HIV/AIDS in Pakistan. Data was collected from 939 respondents. The aim of this analysis was to identify the common patterns related to perception towards HIV based on responses. Five major perception groups were emerging from the analysis, i.e., a) Commoners b) Prescriptive c) Callous d) Seclusion and d) Tribulation. The result suggests people have a sympathetic attitude towards the disease and also people are not willing to get in contact with an HIV infected person. Also, people have the perception that community should be informed about HIV/AIDS patients.