Boundedly Rational or Intentionally Driven by Moral Constraints

By defining choice, we consider it as a commonly accepted way of either avoiding or reducing the uncertainty. How we perceive our actions is the result of the joint acceptance and while preferences become the results of cultural and moral constraints, we seek for rational explanatory framework for our choices. Our pursuits of welfare are therefore conditioned and bounded by external values which we accept and threat as ours. What is rational is therefore and ambiguous concept.