Article ID Journal Published Year Pages File Type
1111785 Procedia - Social and Behavioral Sciences 2015 8 Pages PDF
Abstract

Nowadays, Malaysian entrepreneurs implement green practices such as Environmental Management System (EMS) ISO 14001 because of high demand from the customers. It is evident that most Malaysian entrepreneurs are motivated by customer demand in pursuing their environmental initiatives in the business operations. Enviropreneurial Value Chain (EVC) is one of the approaches that focus on green innovation, which can enhance the development of voluntary initiatives in green products and processes. Therefore, this study intends to review Enviropreneurial Value Chain (EVC) based on Supply Chain Operation Reference (SCOR) processes and Natural Resources Based View (NRBV) strategies and the hypotheses have been constructed.

Related Topics
Social Sciences and Humanities Arts and Humanities Arts and Humanities (General)