The Specifics of Creating Emotional Comfort by Means of Modern Design

Modern man is cut off from the natural conditions. He is experiencing emotional hunger associated with a limited number of visual impressions. In the light of this videoecology's requirements are relevant, and they calling attention of designers, philosophers and psychologists to the formation and creation of visually comfortable environment. Relevance of the work is due to the need of theoretical and practical studies of design objects’ perception features that providing maximal emotional comfort. Purpose of the work is to study features of creating objects that form a positive emotional response. In this paper we applied the methods of cultural and historical analysis, comparative methods and methods of semiotic systems’ analysis and modelling. Due to the fact that the greatest emotional comfort provided by high aesthetic level of design objects in the work are discussed features of art design, aimed at the creation of objects in which artistic and aesthetic principles dominates over utilitarian and pragmatic principles. During research of object's shape perception in the design was revealed the mechanism of emotional response formation. It was associated with semantic capacity of design object and specificity of its visual organization. The ability to create emotional space is determined by quality of shape which generating particular psychological reaction in form of emotions. On the base of visual perception researches was proposed model of visual images’ perception, which comprises the steps of recognizing, comparing, and dialogue.The result of this study is scientifically based recommendations, which takes into account specifics of visual perception and aimed at the achievement of emotional comfort by means of design.