Ecodesign in Advertising: Aesthetic Aspects

In this study we intend to develop an inter-disciplinary analysis applied on present advertising. Using qualitative research methods specific for communication science, hermeneutics and aesthetics, we aim to discuss some aspects regarding the aesthetic components of ecodesign in advertising. This type of advertising was developed especially because environmental protection has become a subject that can no longer be ignored by the economic operators, thus green-media and eco-marketing are being permanently broadcasted and delivered to the public in creative and original stylistic forms. Concerning the structure, the present study is made up of three parts. The study will start off from a contextual discussion on the theme of ecodesign, elucidating the conceptual framework of the advertising trend. In the second part we shall reveal a few aesthetic aspects of ecodesign in advertising, and in the final part of this study we shall draw some conclusions.