Importance of CSR in Inclusive Development

Corporates are aware of the importance of CSR (Corporate Social Responsibility) in the present scenario, but are not aware of the right kind of CSR activities which would lead to creating an impact in the lives of the people and capacity building. This study will try to bring out the importance of CSR activities to the corporates (Cause Related Marketing) and the role which it can play in brand enhancement. The focus would not only be on impacting lives of the people but also the nature and wildlife animals (sustainable development).