Media Industry Trends and Dynamics: The Social Media Boom

Media Industry in 2014 is moving away from traditional print and audio-visual domination and into the digital age with smartphones being the key to ushering in innovative technology, creativity and high-speed communication. Mobile telephony has proved a huge plus in propagating digital applications not just in the metros but also in smaller cities and towns. There has been a phenomenal growth of digital media usage despite the poor power and infrastructure situation in India which is a huge deterrent. India today boasts of the third largest population on Facebook and the growing numbers are an indicator of things to come.