Conceptual Metaphor as a Model Generating Literary Discourse

Literary discourse is motivated by figurative schemes of thought structuring our understanding of experience. This paper puts an insight into the way the conceptual metaphor “A Man is an Animal/Beast” generates literary discourse. Proliferation of the conceptual metaphor “A Man is an Animal/Beast” in Bulgakov's stories reveals lexical repetition of key metaphorical words and semantically complex links of conceptual metaphors and key textual metaphors. The role of translations of Bulgakov's masterpieces is particularly crucial for reconstruction and verification of “A Man is an Animal/Beast” conceptual metaphor realization in the literary discourse.