World-modeling Possibilities of the Speech Genre Administrative Announcement in the City Discourse

In the article the world-modeling possibilities of the administrative announcement in the Russian language are considered. As a complex of informative and imperative speech genre of natural and official written language, it registers changes in communication and culture and plays an important role in social interaction regulating. It functions in different communication fields and represents features of corresponding discourse types remaining the integrate speech genre. Our research allows making a conclusion that last time there is a trend to use informal unofficial forms of announcements that is reflective of modern communicative situation.