Modeling the Relationships between Tourism Sustainable Factor in the Traditional Village of Pancasari

Tourism is the largest sector in Bali. The Tourism development in the destination centre of Bali became saturated. Thus, it is necessary to develop alternative tourism objects in rural areas, such as Village of Pancasari. Pancasari is an area of special tourism attraction and a conservation area. For that reason, it needs an integrated development in every aspect. Tourism activities in Pancasari have different characteristics compared to other regions. Rural tourism development in Pancasari is influenced by local wisdom. Recently, there are many activities of tourism which were not related to rural's life. Tourism activities could improved the welfare of local communitie. On the other hand, the tourism activities could degrade the traditional values and environment quality. Obviously, This condition can lead to a conflict among government's desire, investor interest, and local community. For instance, land use in Pancasari was more dominated by the investors. As a result, degradation of the environment quality took place. Tourism expansion in Village of Pancasari requires perceptions of experts in order to make a sustainable tourism. Sustainable tourism concept is aimed at maintaining the existence of rural's life in the tourism activities. Its approach views various aspect, such as environment, economy, social, and culture. This research tries to describe the relationship among indicators of sustainable tourism in Pancasari (e.g. economy, social, tourism, and environment). In this research, the key factor was determined by employing DEMATEL (Decision Making Trial and Evaluation Laboratory) method. The technique of data collection were questionnaire and interview. The experts were asked for their opinions and information about factor which dominately affected the concept of sustainable tourism in Pancasari as a rural tourist destination. The result of this study shows the key factor should be considered in making engagement among local government, investors, and community in Pancasari to develop a sustainable rural tourism destination. Local wisdom is a key factor which dominately affected in maintaining the existence of rural's life in the tourism's life in Pancasari