Organic Food Consumption among Urban Consumers: Preliminary Results

The consumption of organic food is on the rise due to increasing health consciousness among Malaysians regarding food intake, as well as to the growth of the organic agricultural sector in this country. Therefore, this study attempts to investigate Malaysian consumers’ awareness and intention towards organic food consumption. A questionnaire survey was conducted for this study and the questionnaire was distributed to respondents in the townships of Shah Alam and Subang Jaya. Early results show respondents are highly aware of organic food, they find organic food to be good for their health as well as have the intention to purchase organic food products for their families.