The Effects in the Structure of an Organization through the Implementation of Policies from Corporate Social Responsibility (CSR)

The purpose of this paper is about how the policies, which have been adopted by CSR's factors, affect the structure of an organization, the dedication of the personnel, the sensitivities of the organizations upon social matters, the critical decisions of the management, how they can be a significant advantage for the market and how affect's the competition after the implementation of CSR's strategies, how affect's the sales, the profitability and the liquidity, the impact on the strategic planning and how the stakeholder engagement affect this planning, public relations and communications. We have to find from which point the CSR strategies, which have been adopted from an organization, is not just a Public Relationship matter, but infiltrates in the basic construction and initiates changes that affect the culture and the functionality of the organization.