An Application of the Boston Matrix within Financial Analysis of NGOs

Financial situation of non-governmental non-profit organisations is analysed in different way in comparison with profit organisations, particularly in their financial sources. The aim of the paper is to determine the applicability of the Boston matrix in a financial analysis of NGOs. The theoretical part of the Boston matrix approached from the perspective of marketing is modified for use by NGOs. For the application of modified Boston matrix are used publicly available information and inside ones too. This analytical tool was applied on fives model NGOs, graphically illustrating their financial sources. Based on the application and discovered advantages and disadvantages, the work contains proposals to improve the matrix to its higher explanatory power.