How to Design a Logo

This paper talks about the implementation of a lot of graphic elements to design such a special structure known as logo. To design a logo is important to have very good knowledge in graphics, the management of colours, geometric shapes, communication etc. A logo has to talk a lot in a few elements. It is not a symbol to describe the business. It is an identify element which reflects the attitudes and values of a company. It is difficult to build only a method to design a logo. There are two levels, first, the research level and, second, the design level. For the first level there are necessary a lot of information concerning the company, the market, the players in this market, the “target-people”. The second one needs graphic elements, colours, images, symbols in an harmonious concept. By knowing these elements (theory and graphics) someone may create interesting logos. Also, we have tried to realize a small part of a logo design book related to a graphic strategy.