Determining Pros and Cons of Franchising by Using Swot Analysis

This report is an attempt to compare the advantages and disadvantages of franchising which is one of the most known business model. To start with, the swot analysis is defined. Then, the advantages of Franchising are explained. These are brand recognition, low risk to failure, easy set up, ready customer portfolio and easy to find financial support. In the third part, the disadvantages of franchising are explained that are strict rules, dependency and high cost. Finally, in the last part, the advantages over disadvantages of franchising are analyzed and it is concluded that the franchising is more advantageous.