| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1115653 | Procedia - Social and Behavioral Sciences | 2014 | 6 Pages |
Abstract
The present paper is meant to highlight some semiotic and stylistic features that appear in commercials that involve senior citizens in Romania. The cultural background plays an important part, especially that commercials featuring people of an advanced age mirror the way society perceives or is expected to perceive the seniors.
Related Topics
Social Sciences and Humanities
Arts and Humanities
Arts and Humanities (General)
