Simulating the Effects of Shopping Attitudes on Urban Goods Distribution

Studies of urban freight mobility traditionally focused only on restocking flows and usually neglected the linkage with shopping activities even if end consumer's choices in relation to the type of retail undoubtedly impact on freight distribution flows. The paper focuses on the distribution of urban freight facilities, the choices of type of retail and the travel mode used and some models for simulating the choice of retail outlet and the transport mode are presented. The models, jointly with urban freight demand models were used to assess the effects of some land-use scenarios and to define optimal spatial distribution of urban freight facilities able to improve city sustainability and to meet the interests of end consumers, freight operators and society. The results of an application of this method to a test site are also reported and discussed.